Category: Uncategorized

Transforming approaches in contemporary brandingMate, the landscape is shifting quicker than a rip current at Bondi. It’s no longer about slapping a logo on a billboard and crossing your fingers. Brands are stepping away from the traditional bravado and embracing authenticity—with an emphasis on self-promotion that genuinely resonates. It’s about revealing to the audience who…

Fresh distribution partnership between HYBE America and So So DefHey there, here’s some exciting news from the music scene — HYBE America has just secured a slick new distribution agreement with the renowned So So Def Recordings. That’s the iconic label owned by Jermaine Dupri, in case you’ve been unaware since the ‘90s. This collaboration’s…

Advanced tools for promoting musicHello legends, if you’re anything like me, spending half your time creating beats and the other half trying to amplify their reach, TikTok has just released something exciting. ByteDance is launching TikTok for Artists, and it’s equipped with some powerful resources for promoting our tracks like never before. They’ve provided a…

TikTok deadline extendedWell, it looks like TikTok’s deadline has received a little extension. The U.S. government has postponed the original date for ByteDance to divest its TikTok operations in America. Rather than rushing to meet a November 12 deadline, they now have until December 4 to figure things out. This delay means the TikTok ban…

Linking artists with their supportersHey there, if you’re an Australian musician aiming to surf the digital tide, TikTok has just launched a rad new platform called TikTok for Artists. This initiative is all about providing us with more opportunities to engage with our supporters — not merely through trending choreography or amusing lip-sync videos, but…

Unprecedented royalty distributionHey, SOCAN just unveiled some absolutely epic news — in 2024, they’re distributing an incredible $512.4 million in royalties to music creators and publishers. That’s not just a decent surge, that’s a record-setting wave coming in! This signifies the largest annual distribution in SOCAN’s history, akin to catching the longest run of your…

Legal context of the UMG situationHey legends, here’s a rundown on how this legal wave has been building — Universal Music Group (UMG) has found itself in a legal maelstrom regarding AI and copyright. It all started when a class-action lawsuit crashed onto the scene, alleging that UMG and other record labels have violated copyright…

Breaking free from conventionAlright, here’s a tale that’ll perk up every musician’s ears. Latin pop stars Danna and Hoyer have chosen to toss aside the playbook and embrace indie, setting up their own label, One Percent. Forget the major label machinery — these artists are taking their longboards out beyond the waves, carving their unique…

Stagnation in U.S. streaming subscriber growthAlright, here’s the deal — after enjoying a strong surge for years, music streaming subscriptions in the U.S. have come to a standstill. A new analysis by DMN Pro reveals that the count of paid memberships among leading digital service providers has remained unchanged in 2024. Neither an increase nor…

Doechii’s Billboard Award AddressMate, Doechii completely brightened up the stage at the Billboard awards — not just with her presence but with an absolute ripper of a speech that had everyone in the crowd captivated. When she approached to accept her award, there was no messing about. She embraced it with confidence and authenticity, proving…