The ascent of India in the global live music sector
India’s live music landscape is amplifying, drawing the attention of international players. With its enormous population and an increasing enthusiasm for live performances, the nation is poised to emerge as one of the world’s foremost experiential hubs. This isn’t merely an optimistic forecast—it’s a statement from Kirk Sommer, the Global Co-Head of Music at William Morris Endeavor (WME).
Traditionally, India has leaned toward streaming and Bollywood-derived content, but that paradigm is changing rapidly. An increasing number of international talents are eager to showcase their music here, and the yearning for premier live experiences is surging. If you’re an artist, a promoter, or simply a music enthusiast, now is the moment to take note.
“India is on the cusp of evolving into one of the largest experiential markets,” notes Sommer.
This signifies larger concerts, more festivals, and heightened global visibility for Indian artists. The expansion of music venues, improved infrastructure, and a burgeoning middle class with available income are propelling this transformation. Whether you’re an Australian musician in search of new fans or a devotee tracking the next major act, India’s music scene is certainly one to observe.
Prospects for international and Indian musicians
For international artists, India offers an exceptional chance to engage with a vast, passionate audience. From large stadium performances to intimate festivals, the thirst for live events is soaring. Icons like U2, Ed Sheeran, and Imagine Dragons have already left their imprint, and it’s evident that global tours are now considering India in their itineraries.
However, it’s not solely about high-profile acts visiting the country—Indian musicians are also stepping into the global spotlight. As streaming services erase geographical barriers, homegrown talent is achieving worldwide acclaim quicker than ever. Artists such as Prateek Kuhad and DIVINE are making waves beyond borders, showcasing that India is not just a significant market for international music but also a hub of local artistry ready to make its mark globally.
The emergence of international festivals like Lollapalooza in India is a transformative factor as well. These events not only feature top global performers but also offer a stage for Indian artists to perform alongside some of the finest in the world. For any musician—whether hailing from Sydney or Mumbai—this evolution means enhanced opportunities to engage with fresh audiences, collaborate with varied talent, and immerse themselves in a swiftly growing live music environment.
Additionally, India’s distinct cultural blend is worthy of mention. The country’s varied music styles—from Bollywood hits to indie rock, hip-hop, and electronic tunes—ensure there’s a niche for every genre. Whether you’re a DJ, a rock ensemble, or an acoustic singer-songwriter, an audience awaits. The true challenge? Navigating this expansive and vibrant market.