Collaboration between Rancho Humilde and Sony
Rancho Humilde is stirring excitement once more, this time joining forces with Sony Music Pictures and Sony Music Latin for an ambitious new venture. The influential label, celebrated for elevating regional Mexican music to unprecedented levels, is venturing into cinema with CLIKA, a feature film poised to express its distinctive vision.
This is far from a typical music and movie merger. With the support of Sony, Rancho Humilde is immersing itself in narrative creation, infusing its trademark style and cultural impact into the film. Considering Sony’s history in both the music and film arenas, this partnership has the potential to be transformative.
Regional Mexican music has been experiencing explosive growth, and Rancho Humilde has significantly contributed to this phenomenon. Now, with substantial industry support for their transition into film, it’s evident they’re not merely looking to catch the tide—they aim to amplify it. Whether CLIKA emerges as the next underground favorite or merely another popular streaming title, one thing is clear: Rancho Humilde dares to aspire to greatness.
Jimmy Humilde as executive director
Pioneering this initiative is none other than Jimmy Humilde, the visionary behind Rancho Humilde. As the executive director of CLIKA, he’s not just inserting his name in the credits—he’s taking the helm. Renowned for his keen ear for talent and unfiltered devotion to regional Mexican music, Humilde’s imprint on the film is certain to be as audacious as his approach in the industry.
Humilde has never been one to follow the crowd; he creates paths. His evolution from an underground music promoter to the leader of one of the most significant Latin labels has been undeniably remarkable. Now, he’s channeling that same vigor into cinema, guaranteeing that CLIKA reflects the authenticity and raw storytelling that established Rancho Humilde as a titan.
He’s openly expressed his desire to broaden the genre’s appeal beyond music, and this film is a substantial stride in that direction. With his grip firmly on the creative process, anticipate a movie that’s as genuine and unapologetic as the music that brought him into the limelight. If there’s one thing Humilde excels at, it’s invigorating the scene—and CLIKA appears predetermined to do just that.